SENIOR COPYWRITER & BRAND VOICE STRATEGIST FOR LUXURY, PREMIUM, AND LIFESTYLE BRANDS

Lola Bukvic is a London-based senior copywriter and brand voice strategist with 10+ years’ experience developing tone of voice, global storytelling, and marketing communications for luxury, premium, and lifestyle brands.

She created Browns Fashion’s new tone of voice as part of the retailer’s first rebrand in 40 years — a period of rapid growth in which sales tripled year-on-year. Described by WWD and Drapers as "chatty, colloquial" and "engaging, punchy," the tone of voice gained industry-wide recognition and shaped Farfetch's own rebrand. She later contributed to Manta Sleep's marketing team as the brand scaled to over 1 million customers. Key clients include Gucci, LVMH, Selfridges, and KYHA Studios.